This week on The Digital Download, we explore the core tenets of inspirational leadership with our distinguished guest, Scott Russell. A seasoned entrepreneur, business coach, and mentor, Scott has a proven track record of not only building successful businesses but also cultivating high-performing teams. His insights offer a blend of practical strategies and the essential human element of leadership: inspiration.

Scott will delve into how leaders can ignite passion, foster collaboration, and drive growth by empowering those around them. He’ll share his perspectives on creating a positive work environment, communicating a compelling vision, and developing the mindset needed to overcome challenges and achieve ambitious goals.

Join us as we discuss questions like:

* How can leaders create a company culture that fosters both innovation and loyalty?

* What are the most effective ways to communicate a vision that inspires and motivates?

* How do you build trust and empower individuals to take ownership and excel?

* What are the key strategies for navigating challenges and maintaining momentum?

* How does a leader balance driving for results with prioritizing employee well-being?

With a career marked by founding and growing multiple successful ventures and a passion for mentoring others, Scott Russell offers valuable insights into the art of leading with inspiration. This episode will provide actionable strategies for leaders at all levels who seek to empower their teams, drive sustainable growth, and create a positive impact.

#InspirationalLeadership #TeamBuilding #CompanyCulture #EmployeeEmpowerment #BusinessStrategy #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This week's Host was:

• Adam Gray, Co-founder of a DLA Ignite

This week's panelists were:

• Tim Hughes, CEO & Co-founder of DLA Ignite,

• Richard Jones, Director of Qure 8 Ltd, a proud DLA Ignite partner

Transcript of The Digital Download 2025-05-23

Adam Gray [00:00:03]:

Hello, everybody, and welcome to another exciting episode of the Digital Download, the longest running weekly business talk show on LinkedIn Live now. It's in officially syndicated through IGBN and the TuneIn Radio Network. We are the largest reach of any, online podcast as well, I believe. So, before we we've got a fantastic guest with us today. But before we introduce the the the guest, let's just go round the horn and and introduce ourselves. Richard.

Richard Jones [00:00:33]:

Good afternoon. Richard Jones from Curate, a partner of, DLA Ignite. Really pleased to be here. I'm a relative newbie to social selling. I think last week I described myself as, unconsciously incompetent before I joined the gang. So I'll repeat that joke because I know Tim enjoyed it last time, but I'm now feeling a lot more consciously incompetent. I kinda know what I don't know I'm doing right.

Adam Gray [00:00:59]:

Fantastic. Tim?

Tim Hughes [00:01:01]:

Yes. My name is Tim Hughes. I'm the CEO and cofounder of DLA Ignite, and famous for writing the book, Social Selling Techniques to Influence Bias and Changemakers.

Adam Gray [00:01:11]:

And I'm Adam Gray. I'm Tim's business partner, also cofounder of DLA Ignite, and, not really famous for anything, but I'm working on it. I'm working on it. So today, we're going we're we're joined by an old friend of ours, Scott Russell. And and in the run up to the show, I was thinking about a really cool quote to introduce him. And, Oscar Wilde wrote the play The Importance of Being Earnest. And to paraphrase that, the famous quote where he says, to lose one may be regarded as misfortune. To lose two looks like carelessness.

Adam Gray [00:01:43]:

So, to have one successful business growth and exit, may be regarded as lucky. To have five would very much be, decided that that you would be an entrepreneur. So with that in mind, let me introduce our dear friend, Scott Russell.

Scott Russell [00:02:04]:

Hi, guys. Yeah. Good. So what a lovely intro, Adam.

Adam Gray [00:02:07]:

Well, you know, it's it only took me four months to prepare that. So but it it's, it's amazing. You know? The word entrepreneur is bandied around so much in the marketplace. And, anybody who who has been made redundant and starts their own business likes to go under the moniker of entrepreneur. But you truly are an entrepreneur. And in your kind of found, grow, exit, you've learned a lot about business and a lot about what makes a business successful. And, in your last business, you you you had the strap line, the coffee company. You had the strap line fueling ambition.

Adam Gray [00:02:52]:

And you came up on here and you spoke about how in that business you were putting something back and the importance of of fair trade and doing the right thing, not not because it lines your pockets, although it is good business to be a good business, but the fact that it may it it sort of fueled your passion and and and, and made you thrilled to be part of something that was doing a bit of good in the world. So I guess as a as a as a kickoff, why don't why don't you tell us a little bit about how you got to here where you are today? And, and and some of the the kind of anecdotes and things that you've learned along the way?

Scott Russell [00:03:34]:

Oh, wow. What a great great intro again. Yeah. So I'm learning French, and my French teacher said to me, I you know, the the word entrepreneur, it's a it's it's a it's a noun. It's a doing word. It means on prompt. It means to follow on. So, I suppose a true entrepreneur is someone that can just follow on and and do it again.

Scott Russell [00:03:53]:

So, I'm gonna take you all the way back to 1994. I was a young guy, and I sold my first company when I was 24. And I didn't wanna sell it. I love the business. I was one of five guys, and we were building a a a national plumbing business. Now I'm not a plumber, but I'm really good at knocking on doors. And I'm really good at getting people to sign up when I was in front of them. So, my product just happened to be plumbing services, and, I was a group of guys, and we built this business up.

Scott Russell [00:04:20]:

And then we sold it to GE Capital. Now at the time, GE Capital was one of the biggest companies in the world by market capitalization. And they bought this little business, for £5,700,000. And I remember being 24 with a million quid. And I was like, what do I do with a million quid? So, obviously, I I bought I bought a house, and I bought a car, a Porsche nine eleven car. And then I realized I didn't take any tax advice. So I was hit with a huge big tax bill. And at the time, it was taper relief, and I didn't own the shares long enough to qualify for taper relief.

Scott Russell [00:04:56]:

So I was sort of reluctantly forced into rolling this money into another company. And then, when I built that business up, that, showed me that you can build companies and then sell them and actually make some really good money. And I've gone on to do that another four more times. So I'm I'm a a reluctant or a entrepreneur, but I've I've learned a lot over the years, and I'm now, 54.

Adam Gray [00:05:24]:

No. Surely not.

Tim Hughes [00:05:26]:

Is that what I'm saying? What a youngster.

Scott Russell [00:05:28]:

Thank you. And I've I've just sold my last business. And, and now I I coach people how to do the same thing.

Tim Hughes [00:05:35]:

So so, Scott, when you came on the the conversate, to the digital download last, something that really, really stuck with me, which was that, you so so for those that don't know, you you this the company that you've just sold is a coffee company. And, and what you said is that the reason why you started a cup coffee company was because you actually had sold another company, and you had quite a, a harsh competitive, contract. So you couldn't start a competitor to what you just sold. And you're sitting there having a cup of coffee thinking, I wonder what I could do next. And then you're you're drinking this coffee and thinking, I could start a coffee company. So so is is it so when you've got your ideas for doing things, is it is it the the fact that it just comes to you in a flash, or is it that you fact that you've been thinking about it for four months? Or or what what what is it? How do you come

Scott Russell [00:06:32]:

up with ideas? So a lot of people ask me that. It's a great question actually because, you know, what do what do you know about coffee? I knew nothing about coffee. Actually, I I wasn't even a great fan of coffee, if I'm honest with you. I didn't mind a double espresso in the morning if I was going for a run, but wasn't really a great fan. But what I realized, this was way back in 02/2007, is that it was a there was a niche there. There was an opportunity for a a cool hand roasted coffee brand. Our antipathy and cousins were doing it really well in New Zealand and Australia, and it was this fledgling industry that was sprouting up. And people were paying for $3 for a coffee in Melbourne, and that was just, wow, mind blowing.

Scott Russell [00:07:12]:

So if they're doing it there, surely it's gonna work over here. And the concept of building a great business is is the same whether you're selling plumbing services, telephony health care, whether you're selling, you know, coffee. It it honestly doesn't matter. It's about building, a a brand that people want to buy. And there's difference between a brand that sells and a brand that wants to. If you can create a product where people want to buy it, you don't have to sell it. So, you know, some brilliant brands out there, you know, we could say Apple. We could say Ferrari.

Scott Russell [00:07:43]:

These are brands that you don't wake up one morning and someone sells you a Ferrari. You wanna you wanna buy it. You want and that's the you that that's that's the the magic Alexia. Create something that people want to buy, and the rest will start to fall into place. So, yeah, it's, it it it you know, no no attachment to coffee. It just seemed quite a good thing at the time.

Richard Jones [00:08:08]:

Mister Scott, quick question from me. How do you think that, this translate into into a sort of a b to b world? I can see in the sort of consumer world, you can create a brand that people want to buy. But in the b to b world, I think it's possibly a little bit more challenging. So I'd be interested in your take on on that and how you think maybe you could, aspire to the same model.

Scott Russell [00:08:32]:

Yeah. I'd I'd I'd flip that back to you actually and say I think it's easier in a b to b. And all of my book companies have been b to b companies. Even the coffee company Okay. To offers a b to b. So, we we were working with some huge businesses, and, the concept was is that let's supply to big businesses, and let's let's gear the business ready for that. And before that, you know, we we were dealing with the NHS, and before that, it was it was telephony. So I understand the b to b market probably a lot better than the b to c market.

Scott Russell [00:09:03]:

But once you're doing it pretty well with with with, you know, you're understanding it, then the transition to a b to c isn't too difficult. So, so, yeah, I'll flip that back and say it's probably easier b two b.

Richard Jones [00:09:16]:

Oh, excellent. Good.

Adam Gray [00:09:18]:

So so, obviously, along the way, you've you've created some very loyal high performing teams because even as an entrepreneur, it's not all you, is it? You know, you surround yourself with good people that do, a lot of the lifting and and you funnel their ideas. So so how do you create the culture within a business that invites people like that to come in and contribute rather than people just to see it as a job?

Scott Russell [00:09:47]:

Do you know what? I again, I the the best thing to do is talk to young adults, go to a school, and and ask these sort of brilliant, brilliant questions because, you know, we if you follow this the the the the normal path of an entrepreneur, we create a company, because we love the product and the service that we that we're doing. We get good at it, and we start to grow. We get busier than one person can deal with. So then we bring on board an assistant, and that assistant helps you grow. And then and then you brought a a, you know, maybe an ops team, and then you put and you create this classic pyramids, and that's how the business starts to grow. My concept is completely the opposite. So I'll create the company, I'll create the concept, and I think I know what the value is gonna be in the future. And the first thing I'll do when I launch that business, I'll try to replace myself.

Scott Russell [00:10:37]:

The very first person I try to replace in that business or hire is someone to take my role. And then once I've done that, then I'll look at the next challenge, which could be logistics, could be marketing. And I'll look to bring on board a brilliant person there. And when I say brilliant people, I can I can find these brilliant people because they just don't have that courage to do it for themselves? They've got all the skill sets. They've got all the products. They're brilliant at what they do, but they're not a founder. And they they just haven't got that leap of faith to do it. And it's brilliant to take on people like that because you can take the energy, you can take that passion, and you can really help them become a company owner.

Scott Russell [00:11:17]:

So reverse the pyramids, get yourself out of the business, and then start to bring on people that perhaps haven't got that that or that that that know how, and then you can teach them. And you hear a lot, hire people that are better than yourself. But that's not too difficult with me, actually. I'm not actually that good at anything. And one of the the nicest things people can say to me, they've said to me over the years, you don't actually do some. It's you're really lucky, aren't you, Scott? You've had five companies that ever seem to do anything. Never seem to be anywhere. You never sit in a meeting anywhere, but yet you've built these five companies.

Scott Russell [00:11:55]:

You know, you're an incredibly lucky guy. I'll leave that with you.

Adam Gray [00:12:00]:

Yeah. Well, it it it isn't it isn't luck, is it? It's about, you know, you're incredibly generous with your praise of people, and you demonstrated it here. You know? I spoke for thirty seconds to introduce you. Oh, what a lovely intro. Thank you. That was a you know? And it's, you know, you you have a gift for making people feel good about themselves and giving them a a safe space to be able to do their thing, I guess. You know, having known you and some of the people that you've worked with, they they feel very empowered by you. So so what what can, founders and business owners do to help create that environment where people feel that they can they can really bring the best of themselves.

Adam Gray [00:12:46]:

Because, you know, we we hear time and again at so many organizations are people focused, and they're not people focused.

Tim Hughes [00:12:53]:

A family.

Adam Gray [00:12:54]:

Yeah. Yeah. Exactly. You know, the the the these are just, phrases that are rolled out, aren't they? They they don't mean anything nine tenths of the time. So so how how do you make it different? Because your recipe has worked, and and every business that you've started has been in a completely different industry. So the the business bit is the transferable skill. The industry knowledge is complete there's there's no overlap between any of these. So how how have you managed this?

Scott Russell [00:13:24]:

Yeah. Sort of point. And, you know, I remember my grandfather. When we was growing up, my my parents worked long hours, and I would stay with my grandparents. And my grandfather was a proper old gen, you know, post war gen. And, he was a guy that used to clean his shoes every day and have a pressure even into his eighties and nineties. And he always said to me, Scott, whenever you meet somebody, find something genuinely positive about meeting somebody and praise them. I love your suit.

Scott Russell [00:13:54]:

Doesn't your hair look great today? It's really and he said, but you've gotta mean it. You can't just say it because people will see through that. And every time I meet somebody, I'll try to find something positive. And you can apply that approach to people that you employ, the products that you're servicing, the the the teams that you're bringing on board. And I'm a great believer in, I'm quite happy. I don't need to sit on a pile of cash or pile of shares. I'm quite happy within an afternoon to give away 60% of a company if I can get the right people on board during that session to take that to the next level. And people said, oh, I'll never give away equity.

Scott Russell [00:14:30]:

Equity is precious. No. It's not. It's not precious. People are precious. You know? The products, the the the services, the delivery, the interaction. And if you can't afford to pay for those people, then get them on board. Offer them, you know, share options in the business.

Scott Russell [00:14:46]:

Get them on board. And and that concept works across a whole plethora of of comp because you've got someone there who's not an employee now. They walk out and say, I'm a company owner. You know, I've got shares. I've you know? And and this is goes against everything they teach you in business school.

Adam Gray [00:15:02]:

Yeah. So so so you you've got you've got a a you've got a vision for your businesses. You know, you start the business and you have a dream of where that that can go. So what what do you do to instill that dream in the others that join the business or work with you?

Scott Russell [00:15:21]:

Well, it and it's not a dream, actually. It's actually a a mathematical calculation, and and I pretty much know where that business is going to go. And and that's just through thirty odd years of building companies. And a a a few years back, my third company, I already had an option to sell that business when we got to a certain level. So there was a a promissory contract signed. There was a future, of of the business. We had to prove our track record, and we had to hit certain KPIs. But if we achieved that, there was a contract in place to buy our business at a multiple that we agreed at the beginning.

Scott Russell [00:15:56]:

So that is not an unusual concept for me. And then if I create a company, I'm already looking for the exit before I even and I call that reverse engineering. And I coach that and I teach that. And it's a strange mindset actually because you're looking for that exit before you've even built it. But if you, you know, generally don't know where you're going, then it's very difficult to to to pull off.

Adam Gray [00:16:23]:

So so how do you get the other people in the organization to buy into this? Because, you know, everybody, when they start a business, they think they're gonna be the next, Mark Zuckerberg or Steve Jobs, and most businesses don't go that way. So so you you have to you have to surely get that vision into the heads of the people around you as well.

Scott Russell [00:16:48]:

Yeah. But you you do and you do, and it gets much easier. And bearing in mind that I've I've I I'm now on my sixth company, and they're all much bigger companies now that I'm not running them. That says about me, I don't know. But, you know, these are these are two of the public companies now, and these are big businesses now. So, you know, I I'm I'm pretty confident in my own ability to create a a nucleus, a small business, turn it into a valuable business that could be picked up by a bigger company, and let those guys run with it. And proof in the pudding is in eating, isn't it? We can all talk about it, but once you've done it five times, the sixth time becomes even easier, and the seventh time becomes easier. So So if you've got a track record to to to to to to lean on, I think that helps, Andy.

Scott Russell [00:17:30]:

But in your answer, how does one without that experience do it? That's a different question altogether. You know, you've got to then prove it. You've gotta roll up your sleeves. You've got to, you know, sit in the trenches and fight with them, certainly in the early days, to prove, you know, talk is cheap, isn't it?

Adam Gray [00:17:50]:

Yes. So so how do how do you, how do you start to see which people are stepping up and which people aren't? Because, you know, even even someone with your trade record doesn't have a % success rate of getting the right people on board. So so how how do you identify which people are the ones that are are in step with you heading towards this this

Scott Russell [00:18:11]:

objective? It's you know, that that's a game that's quite a it's it's a bit like playing a game of football. You you know the players that that that you know the players that get substituted. You know, you you you you set a goal at the beginning of that game. You have a strategy, and you follow that strategy. You don't need to be a genius to work out people that aren't aren't getting it, aren't working with you. And it may not even just be monetary value. It could be cultural fit. It could be people that perhaps don't want to go out for a beer on a Friday night or for those that don't wanna do the yoga class on a Monday morning when the team will get together.

Scott Russell [00:18:46]:

There are little KPIs that that there are things. There are warning signs. But, ultimately, that's down to the the line manager to do that. If a line manager comes to me and says, that Scott, you know, we've just wasted $40 on somebody, I would probably say, well, that's not wasted $40. That's cost us £40,000 to work out what doesn't right, doesn't work. So know next time what doesn't work. So I think that's quite a good investment, actually, because I'm not gonna waste that $40 again. So, yeah, I don't think that's a that's a a very expansive question and, you know, difficult to answer in hindsight, I suppose.

Adam Gray [00:19:23]:

Mhmm.

Tim Hughes [00:19:24]:

So one of the things that you you you talked about last time you were on, Scott, was that, because you're in the middle of running this coffee company. And one of the things was about and and I don't know whether it's you questioning things or whether, but you said that you were sitting down one day and you went, and and you looked at, where the coffee was coming from, and, you actually realized that, that the the the the the the where people were basically saying it was coming and it was natural and and, and the money was going back to all of the, the the the coffee growers and stuff like that. When you actually investigated it, actually, very little was going back to the coffee growers. Yeah. So you actually you actually brought, if I remember, was it a farm? And to actually grow your own coffee? Because you found that you could actually put more back into the local people that were actually making the coffee than by, by going down this this this other route.

Scott Russell [00:20:33]:

Hey. Look. Look. I'm I'm I'm a great believer in knowing your supplier's supplier. And you're you're absolutely right, my friend. I was in a restaurant in New York, and they were selling a cup of coffee. I don't think it was my coffee, but it was certainly a cup of coffee.

Tim Hughes [00:20:44]:

And and you looked at Fairtrade?

Scott Russell [00:20:46]:

Yeah. It was it was like $9. I'm thinking, Christ. You're $9 someone's taking for a cup of coffee. And I I then wanted to work out, well, that that $9, how much goes back to the farmer? So it wasn't very difficult to research this, and this wasn't too too long ago. It was back in twenty cool, I think 2014, '20 '15. So it wasn't that far ago. And then we realized that less than 2¢ actually went back to the farmer, and the rest was caught up in this very convoluted supply chain.

Scott Russell [00:21:15]:

And it, you know, does to work out. Actually, we probably could do this better ourselves. And there was this whole podcast about how I challenged fair trade and the rainforest alliance. And, and that was that was really good fun. And I quite enjoyed the battle with them, but, you know, we we we said we could do it better. And then, you know, and the the idea of of sharing the retail value, with the farmer. And what people what the the the biggest revelation was big firms like Green King, Marriott, big global firms said, yeah. Okay.

Scott Russell [00:21:49]:

We're cool with that. We'll share the retail value. No problems at all. And all the way along, we're being fed this bullshit about, you know, you you can't push the prices along. They're never gonna pay them. They will do. Because when they realized the money that they were being paid was substantially less than what they thought, they wanted to do something about it. Big businesses actually are generally they do have an issue focused.

Scott Russell [00:22:09]:

They do they do care about corporate social responsibility. Don't think that big these big companies don't. They do. They're just a bit clunky sometimes. But, genuinely, there's a board of directors. There's a way of doing things, and you don't get to become a big global brand if you don't give a shit about the planet. So, you know, just just chat as we're doing now around around the table. You know, you'd be surprised what could come of that.

Tim Hughes [00:22:35]:

So so so tell us what you did.

Scott Russell [00:22:37]:

Well, I've gotta be a little bit careful because I've still a covenant what I can say because

Tim Hughes [00:22:42]:

Okay. No worries.

Scott Russell [00:22:43]:

By a an investment firm. And I got told off, a few months back because I I was on stage, and they used the Paddy in Scottsdale, and I I got a a a a message back from their legal team to say don't do that, even though it did say exit. So, but in answer to your question, we we we just, said, okay. Let's let's have a look at our supplies. Let's go to, around the world. Let's see if we can do it better. And in isolation, it's easy to do it. On a global scale, it's slightly better, like, bigger and harder.

Scott Russell [00:23:13]:

But the concept was I can do it better than fair trade, and we proved that we did. And the International Trade Center, which I think is a quango with UNICEF and Save the Children, did a white paper report on the project, and it was a glowing report. And that to me was a really proud moment when you get international recognition for the chain that you set up. And that was a you know, these guys were following us for months to find out what we were doing right and what we could do better, and it was a great place to be when that report's issued.

Adam Gray [00:23:48]:

So so, clearly, you you you've had some phenomenal successes during your career, you know, starting a business with with nothing and exiting with loads and, you know, repeating this and and things like the the the fair trade or improving the world of fair trade and getting the kind of the the rubber stamp and the ratification of that. But sometimes things don't go well. You know? Sometimes things things go dreadfully badly and don't pan out as you planned, either, you know, in a business or with a a a client or a project or with some concept that you have that you can't take to market and you've completely misunderstood what's going on. So how do you bounce back from that? Because I've never seen you not smile. I've never see I've never seen you take any of this stuff. You know? You you you're always upbeat. You know? If something's going well, you're smiling. If something's not going so well, you're still smiling and have got that kind of energy around you.

Adam Gray [00:24:54]:

So so how do you do that? How do you do that? Because that's something everybody would like to know, I'm sure.

Scott Russell [00:24:59]:

Look. I'm I'm a blessed guy. You know, I've got my health. I've got my family. I've got four great boys. I've got a son that's 26 that's rocking it in there. The digital media world just bought his first house in London. He's filming in Cambodia, then he's off to Los Angeles.

Scott Russell [00:25:14]:

I've got another lad that's about to leave to go to Canada to teach girls how to play rugby. I mean, you know, I'm a blessed guy. I'm I'm in a beautiful home. I have a home in Southwest France. I have a home in Portugal. I have a home in The UK. I get to travel when I want to, and I get to coach brilliant entrepreneurs. You know? What is what why wouldn't I be smiling every day? Why why wouldn't I? And, you know I mean, that

Adam Gray [00:25:36]:

that's like celebrate like you said about you meet someone and you find something really nice about them that you can compliment. How how do you frame this? Because I think that I saw a really great, now I'm not a big fan of, Stephen Bartlett, but I saw one of his diary of the CEO podcast when he was interviewing Jimmy Carr. And Jimmy Carr said, we suffer from life dysmorphia at the moment. You know, we have got it better than we have ever had it. He said every time you get in a hot shower, remember that fifty years ago, nobody had a hot shower. So that simple pleasure is something you should be celebrating. You've no idea how lucky you are. And yet, objectively, we are that.

Adam Gray [00:26:22]:

But subjectively, we look around and go, oh, I wish I had a new car. Wish I had a new pair of training shoes. Wish I could go on holiday. These people seem to be living this wonderful lifestyle. So how do you reframe this stuff? When things are not going well, how do you do what you just did and say, yeah. That's that's gone to crap, but this other stuff is what defines me, and this is what's really important. How do you keep perspective on this?

Scott Russell [00:26:47]:

Again, it's you you're probably asking the wrong person because I I tend to see the world in in rose colored glasses. So, you know, if a doctor said to me, okay, mister Russell, you've got twenty four hours to leave. I go, right. Okay. Let's get on my motorbike. Let's go and do a. Let's go and make the last twenty four hours really count. I wouldn't sit there and mope and think, you know, Christ, what am I gonna do? And I think, you know, when you're around someone that's that's genuine, honestly positive, then that brings out the positivity in other people as well.

Scott Russell [00:27:15]:

So, you know, I used to love sitting in our management meetings on a Monday morning because I would feed off that positivity, and that positivity would go back in spades to the team and, you know, empowering people that have never been empowered before. Asking one of our baristas to come into a board meeting, a strategy meeting, and say, okay. Come on. How How you gonna run this? How would you run this company better? How would you do it? Come and sit down. You've got the floor for ten minutes. And they're never gonna get that opportunity again until they run their own company. You know, the brilliant Maddie Gray, your daughter, You know, at the the time that she worked with us, and she worked with an intern, and they designed the first keep cup made from, you know, recycled Bic pen lids. That that that that's that's there's over a million of those out there that your daughter's created that that that she's done.

Scott Russell [00:28:05]:

And now, you know She's got her

Adam Gray [00:28:07]:

her initials in the product code.

Scott Russell [00:28:08]:

What? What? The QR code. It's got her initials on there. And, you know, but would you give that project to an intern and, you know, a a a school you know, some of the school experience. Absolutely, of course, we would do. You know? And and and that empowers people, and, you know, there is something to you know, about this. Now you can't just be positive for the sake of being positive because that looks a bit sinister. That looks a bit strange. So but but, you know, it's as human beings, you're right.

Scott Russell [00:28:39]:

You know, we've got things really, really well. And, you know, if you were setting up a company tomorrow, there was so much help out there for you. You know, there's a there's an there's an opportunity called the Internet, social selling, where, you know, everybody now can be your customer. And this is something I never had when I was a young lad growing up. So, yeah, I think it's a good time to be alive, isn't it?

Adam Gray [00:29:00]:

It it is. I mean, I I remember, the first business that I ever set up twenty five, maybe more years ago. And, I I didn't know anything about it. I didn't know anyone like you. I didn't know an entrepreneur. Didn't know any because because there was no Internet, you know, you had your immediate network of people that you knew, but I didn't know anyone that that kind of could give me a leg up or point me in the right direction. So I I went to the Citizens Advice Bureau and said, I'm looking to start a business. What do I need? And they said, well, you should go to Business Link because they've got some help they can give you.

Adam Gray [00:29:38]:

So I went to Business Link, and I said, I'm starting my first business. What do I need to do? And they said, well, you need an accountant. I said, well, show me an accountant. Here's a list of accountants, so just pick one of these because we can't give you any advice. Well, I've come here for advice. I've not come here for a a shopping list. You know, I've come here for advice. I want you to tell me what I need to do so I can go and do it.

Adam Gray [00:29:58]:

And now I get it that that that it's a great deal easier from from from that perspective. But, also, it's a lot more difficult because now there are loads of people like me that are starting their first business that now have got all of this help. And it it's a lot easier to launch a business today, so there's more competition. And that's a bad thing, isn't it?

Scott Russell [00:30:20]:

I I think I think you you set your bar. That's the thing is that, you know, there's more competition, but people wanna be a millionaire within six weeks. And this just doesn't happen. You know, it doesn't happen. It doesn't take take six years, ten years to become a millionaire in business. So you just gotta upset your your sights realistically. And when you set your sights realistically and you do the basics well, you've got a better chance of the other person setting up that business all day. And it's just as simple as that.

Scott Russell [00:30:44]:

It's doing five things every day really well. And, you know, this morning, I was up at 05:30, and I I'm not, you know, I'm I'm not I'm not a gym guy, but I do like going for run-in the morning. I had a mentor in session between ten and twelve. I picked my son up from school. I've got a a conference call here. I'm on a podcast with you guys. I'm doing a keynote speech this evening. Every day, I'm really super busy.

Scott Russell [00:31:07]:

So I don't really get time to to sort of, you know, wonder or ponder. And when you explain that to young entrepreneurs that are setting up a business, I think they realize how hard you've gotta work. You've gotta work really hard, but if you're really enjoying that work, actually, it's not like work. And this is the thing. So it's trying to sort of, you know, get people to take on board these tasks because they enjoy doing it. And then success may well follow you, and you're not pushing it. So enjoy what you're doing, you know, initially, I think. It's a it's a really key thing.

Scott Russell [00:31:38]:

It's an obvious thing, but I think we miss the obvious things in business sometimes, don't we?

Adam Gray [00:31:43]:

Absolutely. And and, you know, I think so I saw a post on Instagram or whatever it was the other day, and it was it was highlighting how much money and and, again, you know, this is obviously, you're in business to make money. You want to make money. You're prepared to work for that. You don't expect a free ride. But everywhere young people look, what they do see is people getting a free ride. Now I'm not saying that being an influencer isn't hard work and these people don't deserve. You know, Kim Kardashian didn't get to have a 50,000,000 followers by accident.

Adam Gray [00:32:20]:

But mister Beast making £450,000,000 a year on YouTube, and by con you know, and he's been doing it for five years away. And then by contrast, you got this person that spent their whole life that's got half as much. And it it kind of it seems that everywhere we look, that we are being having our noses rubbed in the fact that there's an easy button. It's easy for you. Just follow my plan, and you're gonna be a multimillionaire bow this time next week. And, you know, you get to be old and cynical like us, and you realize, actually, that generally isn't the way the world works. But I'm I'm not sure that young people see that side of it. They don't see that that you work that as as Arnold Schwarzenegger said in his autobiography, the reason I'm gonna win is because I'm gonna work harder than you, Not because I'm a better actor or stronger or fitter or more handsome or anything.

Adam Gray [00:33:10]:

It's because I'm just gonna outwork you. And and that work ethic is something which is so often not not talked about, isn't it?

Scott Russell [00:33:19]:

Yeah. And I think do you know what, guys? I I think the sort of younger generation get a bad rap as well, actually. I think I I meet some really hardworking young entrepreneurs. I I meet some really hardworking baristas and people doing sort of, you know, on agricultural apprenticeships. And these guys are working. These girls are working really hard. And, you know, let's not you know, so we we all like to talk about a woke society and this and that. I think that's a very small majority, really.

Scott Russell [00:33:45]:

So, yeah, I I think that, yeah, they get a back wrap. But it it's no different from hundred years ago when my parents, my grandparents, my great grandfathers, you know, they went through difficult times the way we're doing it now, but they were just slightly different landscape. That's all. You know, human being will always chase you know, we'll always face challenges. And what makes us a a a great race is that we'll all overcome that. And, you know, it's, yeah. So it's getting very philosophical, but I think it's important to talk about it, isn't it?

Adam Gray [00:34:15]:

Yeah. I think so. Because, you know, like it like it or not, you're a role model for lots of people, young and old. You know? You you're you're a picture of success, not just in terms of the fact that you've grown successful businesses, but the fact that, you've got a life that makes you smile. Like you said, you know, you're you're up to you jump on your bike and you you flash home in order to get here in time to do the podcast, and then you're gonna be off speaking somewhere. And then you're, you know, you're doing all of these different things. And,

Scott Russell [00:34:45]:

and

Adam Gray [00:34:45]:

I think often often the fact that that's hard work, albeit work that you love, that's hard work is is maybe not seen by many people.

Scott Russell [00:34:55]:

Yeah. Yeah. Yeah. Look. You know, I think I think people do see it, and they do realize it. Maybe they don't want to see it, and that may be the problem. Yeah. You know? And but, fundamentally, I don't think people are stupid.

Scott Russell [00:35:07]:

I think they realize that you gotta work hard. And there's always gonna be exceptions to the rule. You're always gonna have mister beast or Kim Kardashian or what have you. Of course, you are. You've had that forever. So, yeah. Look. You know, it's, I coach entrepreneurs, and it's the best job in the world.

Scott Russell [00:35:24]:

I coach 12 entrepreneurs per per per month. It's one on one. I don't do any virtual. I'm no good with tech. I've got a tiny little screen. I'm using my phone. I've got I don't even how to use a computer. You know, I I I'm I've I've never used a mouse.

Scott Russell [00:35:37]:

I've honestly never used a mouse thing. And, I've I was on a I host a radio show for for a business that I own. And, what scares me to death is all the technology, all the buttons and the flashing bits and so forth. And when they said to me, you know, right click, I said, what's right click? What does that mean? Right click? What that means? Right click. I can use this phone. I'm pretty good at that. And I can you know? But, but yeah. So do what you're good at, you know? And and if you're not good at, pay someone else to do it for you.

Scott Russell [00:36:06]:

You know? That's my lesson in life. You know? Find out what you and and if and if what you're good at is getting people on board to run your business, and that's what you're good at, trade on that. You know? Don't don't push what will they say? Don't push water up here, does it? In other words, it's easy. You're not gonna be able to do it. So, yeah, just just be honest with yourself, I think.

Adam Gray [00:36:26]:

Yeah. Absolutely. Absolutely. So so, five businesses grown and sold, coaching entrepreneurs, which is a much more, a much more intimate thing, isn't it? You know? It's it's it's, about putting something back. But what next? You know? You you you you're you're you're a man in the prime of his life. So so so what are you gonna devote your your efforts and and mental thoughts to from now on.

Scott Russell [00:36:57]:

That's a great film. It's a great book, actually. And, it's, it's a it's a it's a film by Peter Mao, and it's called A Good Life. And it's about this guy, this broker in the city that loses his job, inherits a farmhouse in France, Southwest France, and he starts to grow wine. And and and and I I've watched this movie so many times. It's a movie that when I watch it, I I absolutely love the characters in the movie. I love the movie template. I love the the ambiance of it.

Scott Russell [00:37:27]:

The picture it's just lovely. So I thought myself, that's what I wanna do. I wanna buy a farmhouse in front, put their vineyards, and I'm gonna make wine. And and I'm gonna really enjoy this because, you know, I've done the same sort of thing in coffee. There's no reason why I can't do that. So most people would sit there over a beer and go, I'm gonna do that. And then they're gonna say, yeah. And that would be a great idea.

Scott Russell [00:37:50]:

And then it doesn't go anywhere. Mhmm. But what I did, I jumped on a plane. I spoke to the, Asian lady there, and I said, right. I wanna buy I wanna buy a vineyard. I wanna buy a farm. I wanna buy a house. I wanna buy a chateau.

Scott Russell [00:38:02]:

I wanna all that sort of thing. And it's not that expensive, actually. It's

Adam Gray [00:38:05]:

No. So good good value. Yeah.

Scott Russell [00:38:07]:

There is a reason why they're not very cheap. They're not I can tell you that, but that's a completely I'm sorry. So, so I thought, well, okay. This is the area I wanna be. I wanna I wanna put a brisket in the oven in the morning. I wanna go skiing in the Pyrenees, and I in the afternoon, I wanna finish off on the beach in Saint Embureyts. I wanna I wanna just get on my surfboard, and I wanna come back, crack over the bottle of wine that's been grown in my vineyard, and open and eat my brisket that's been in the oven from this morning. So, you know, I thought that's a really good idea.

Scott Russell [00:38:37]:

I thought I'd give that a go, so that's what I found. And I've got no idea whether I'm ever gonna make this business a success. I really don't care. But what I am gonna do is I'm gonna enjoy things like that. And, you know, and I guarantee you, I joke now, I will turn it into a successful business like I've done before. But, you know, people you've got one life. Yeah? We've got one life, guys. And we talk about our dreams and so forth, but yet so many of us never have those fulfilled dreams.

Scott Russell [00:39:09]:

And they go to, you know, their break. God bless them with money in the bank. I don't believe that. I'm gonna spend a lot.

Adam Gray [00:39:15]:

Good. I mean, that that's that's that's fantastic. So so we've got a great question here from, from Mark. Do you find that you have developed at least five things you share with all of your clients for boosting business? Give us at least give us at least one for free.

Scott Russell [00:39:32]:

Yeah. I I do, actually. It's a great question as well because the first thing I do when I sit down with clients, I try to work out where they wanna be in five years' time. And I and I want them to visualize that. I want them to picture where they're gonna be. And that doesn't mean you sold your company for squillions. It could be that you're sitting on a beach and your business is running really well without you. It could well be that you've created a product that addresses climate change.

Scott Russell [00:39:56]:

It could well be that you've addressed the wholesome. So it doesn't matter what that is, but let's start with a goal, and let's reverse engineer that. And then we work out what's it gonna cost to do that. How much are we gonna need to earn? What's our market? What's our mark? And then you can start to build a business like Lego. It it it all falls into place. And then you start to think, okay. So to do that, you need to do certain things regularly every day, and we go back to this five item rule. Five things that you've gotta do every day really well.

Scott Russell [00:40:27]:

Set a time to it. Once you've achieved that, then take the day off. Bask in the glory of a really good well done day. Otherwise, you'll sit on your phone, you'll procrastinate, you'll start things, you'll finish, and you won't finish five brilliant things per day. And as you start to grow, you realize those five things become really achievable tasks, and those five things start to become have an impact. And those five things turn into twenty five month, and we've got it. We understand where we're going. So have a plan, stick to it, and business is quite simple as long as you don't go off side track.

Adam Gray [00:41:02]:

And and is is that in your experience the the marker for whether a business is gonna work or not, whether or not they can stay on track and not be diverted? You know, make this plan and then execute the plan. Is that more important than having a dynamic plan that changes as as you learn more as you go along?

Scott Russell [00:41:23]:

Yeah. Look. I mean, you know, it's not unusual for me to be on a sort of, you know, version seven of a business plan do that. And there's no point, you know, that that what do they say? That the definition of insanity is doing the same thing over and over again, but expecting different results. Yeah? So we know that. So if it's not working, you gotta change that. But, I am I am a stickler to stick into a plan really, Anne, because, sometimes you'll just go off a tangent and be intoxicating. You one deal, one brilliant deal, and we think, do you know what? We're gonna change the way we do things.

Scott Russell [00:41:55]:

I'll be for this vertical market. Sometimes that can be more dangerous than not. So have a stick to it. You don't need as much money as what you think. That's what I have learned in life. I've exited with over £50,000,000 worth of cash over the years, but you don't need as much money as that. And remember, a lot of that money will go back to paying our shareholders, investors, and so forth. But you don't actually need as much money, I don't think, is what what people think they need as well.

Adam Gray [00:42:25]:

Yeah. I think, certainly, as you get older, you you you find your pleasures in different less expensive things perhaps. But I I think the idea of of, you know, the the religious keeping to the plan. Change the plan if you need to, but keep to the plan is really important because I guess you it then gives you a yardstick to measure whether or not things are working or not or you're going in the right direction.

Scott Russell [00:42:48]:

Yeah. You know, you if you can't measure something, you you can't monitor, you can't measure it. If you can't measure it, you can't monitor it. So we all know these old these these analogies and, you know, it's it's it's like baking a cake. It's like doing anything. It's like maintenance on your car. You have to follow a process. There's no point taking the oil sump off without taking, you know, draining your that there's there's there's and people are always looking for that fast fix, and and and that doesn't work.

Scott Russell [00:43:12]:

So, but, you know, a mindset as well, you know, making sure if you embark on a journey, if it may not be me, but get yourself a business coach. One of the most the best thing about advice I can give somebody is get yourself a mentor or business coach early on in your journey because it will just stop you getting the scars because they've already got them. They've already had them. And if there's money and and they're not a good business coach doesn't have to be expensive. You can have an online coach. You don't have to be face to face online, but definitely do that. And there are there are organizations out there that will fund up. There's there's leveling up money available to get yourself a good coach.

Scott Russell [00:43:52]:

Definitely do that. I've had a coach for seventeen years. Still have one.

Adam Gray [00:43:55]:

And and how how do you find a good coach? Because, it seems to me like advice is cheap. You know, everybody's got an opinion on something. And, you know, you are somebody whose advice I would take because you've you've proven it. And and, you know, I often joke about if if I've got a business coach, I want them to be rocking up in a Ferrari, not on a bicycle. Because because, you know, actually, it it it demonstrates that they have they have been able to execute on their own thinking of this, and it's paid them a dividend for doing it. You know, I'm I'm not looking for a life coach. I'm looking for a business coach. So how do I find a good business coach? Where do I go to do that?

Scott Russell [00:44:38]:

Well, it's funny because a lot of a lot of real a lot of successful entrepreneurs are are quite philanthropic in their nature. They they they are, and they want to give back. So, you know, just pick up the phone. Let's pick up the phone. There's an old term for you, isn't it? Reach out to people that you respect, and, and you'll be surprised that the response that you get back. The amount of people in my career that I've reached out to, which I'd never ever expect someone to do, but they are and they will, reach back to you. And you're right, Adam. You know, get a coach that you respect as well.

Scott Russell [00:45:14]:

I think that's really important. You know, they don't have to have, you know, sold business for millions, but they need to prove them their self in the chosen field that you're going into, whether that's creating teams that can deliver the products or product man you know, you just get someone that you respect, and you've gotta sit in a room with that person for three hours. Do you wanna sit in a room for three hours with somebody? You know, is that is that something that's gonna drive you mad? Would that be a chore? Or do you wanna look at your watch and go, Christ almighty, we're gonna be swinging three hours. It's gone like that. They're the sort of people that that that you you you wanna align yourself with, but reach out to people because you'd be really surprised who'll come back to you.

Adam Gray [00:45:55]:

So in in all of your career and successes and failures and things that have have happened, you know, what what are the most important learnings that you've that you've had? Things that you that you're reminded of day in, day out, and you like to kind of say to people, you need to be mindful of this, or here's something that I found the hard way.

Scott Russell [00:46:16]:

Yeah. It's a good question. Without sort of, you know, don't take it seriously seriously, all that sort of stuff. But I'm trying to that's a great question. It deserves a a good answer, a well thought out answer. And I think that, just don't be harsh on yourself. So many people give that they they they give themselves a hard time. They beat themselves up.

Scott Russell [00:46:35]:

And, you know, failure I I've had failures. No one ever talks about my failures. But, you know, people always wanna talk about the successful companies that you build. They don't wanna hear about failures, but the failures are good as well. There's some great stories where, you know, you know, maybe over a beer one evening, I could if I wanna do it on it. But, you know, you you the question, you know, you learn more from your mistakes. You do. You generally do learn more from your mistakes.

Scott Russell [00:47:03]:

And, you know, you you you don't you don't make a mistake. You just learn that it's not the right way of doing it, and that's equally as important as well.

Adam Gray [00:47:11]:

Yeah. Good. Good. Yeah. Well, I guess the the it would be really nice if if if you could give a little kind of parting thought to people. You know? I I think that that when I look at you, you know, and we're we're we're friends, and we're friends on Facebook, and we're connected on LinkedIn. And, you know, I see your travels, and I see what it is that you're doing, and I've I've known you through some of your your businesses. And every time I have an interaction with you, I it feels like it's been a worthwhile interaction to have.

Adam Gray [00:47:53]:

You You know? Whether that's because it's got oh, look at that. It's he's got a new bike or whether or not that's he's throwing himself into another project or he's doing another adventure somewhere or whatever. So so what kind of parting thoughts for for life and business and everything can can you share with people?

Scott Russell [00:48:14]:

I think sort of challenge. The the challenge all the time, positively challenge. And, at the moment, I'm, I've I've always I've always wanted to write a book. So I'm gonna write a book. I'm gonna do it. I'm gonna get I'm gonna get someone to help me do this. And, not that I need someone to help write it, but I need someone to crack the whip and make sure that I'm I'm doing the you know, so I I may speak to to you guys about that. But, literally, I I think that, you've gotta you you you've you've gotta follow that.

Scott Russell [00:48:41]:

You've gotta follow that dream. You've gotta you've gotta basically believe in yourself and and challenge challenge all the time. My my my commerce teacher was trying to teach me about lost leaders when I was 11 years old at school. It wasn't called business studies then. It was called commerce. And you'd sit there and they would tell you. And I I and he said to me that you'd you'd buy something for a pound and you sell it for 90 p to get market share. And I was just thinking, like, I can't get me home.

Scott Russell [00:49:06]:

Why would I buy some? Why would I buy something for a pound and sell it for 90 p? You know, I I my mom and dad would go mad. He wouldn't know because it's about getting market share, and you gotta get people using your product. I said, but that that just means that they're using it, but they don't want to they've paid 90 p for it. But the products were £1.20. Why do I want market share of a product that's being sold below what it should be being sold for? And he he just sort of said to me, Scott, get out of the room because you're disruptive in the bathroom. And I was put outside. I had to sit in front of the headmaster and tell him that I just disagreed with the commerce teacher. And, my mom and dad had to come to the school, and I was disruptive and so forth.

Scott Russell [00:49:44]:

And they were really proud of me. And they went, Scott, you carry on disruptive. So, all through my career, if someone tells me I can't do something, I'll listen, and then I won't take any notice. I'll just mess. Well, I'm gonna find the work arounds that, you know, someone tells me I can't bottle in the area where the the vineyard is, I'll say, why can't we bottle there? There's no appellation there. We can't do this. We can't do that. Why not? Let's do it.

Scott Russell [00:50:12]:

Let's make that work. And I just think that it's, you know, positively don't be dis you know, that there's a fine line between disruptive being, you know, obnoxious, obtuse, whatever words you wanna use. But if you genuinely believe something, rules are the fools. Right? So write your own rules.

Adam Gray [00:50:33]:

Oh, yes. Yes. I like that. And your commerce teacher, hope well, he he might be dead now. But if he isn't, I hope he's looking at you. Now I I I remember, although he's a he's a hideous, individual, the guy that, Tim, whatever it's called, that started Witherspoons. Witherspoons. Yeah.

Adam Gray [00:50:53]:

And, apparently, he, his one of his teachers in school said, Tim, you'll never amount to anything. You'll never teacher was called Witherspoons. Yeah. And and so yeah. So he named the pub this teacher's name, and he thought I'm gonna build the biggest pub chain in The UK, and I'm gonna name it after the teacher that told me I would never amount to anything. So every time he walks down the street in his town, wherever his town is, every time he walks down the street, he'll see this and he'll think of me. Now now that's, a little bit extreme, but it's it's it's quite a cool idea. So I I I hope that your commerce teacher is looking at you thinking, I should listen to Scott because I I I wouldn't be wearing between jacket with the patches on the sleeves.

Scott Russell [00:51:40]:

Do do do you know what? I hope I hope, you know, I I I I don't mind. You know, it was just the the the moral of the story is is that the class would just happy to nod along and go, yeah. Yeah. Yeah. And I loved commerce, and it wasn't cool to be good at school. I've got no exams at all. I have no, I left school with absolutely nothing. I have an honorary degree now.

Scott Russell [00:52:03]:

I have a a a a I'm an honorary fellow of the University of Suffolk, and I get to wear these beautiful robes once a year. And I get to stand in all the dignitaries and and what have you. And I feel like a real fraud because these guys work really hard. And I stand there and I give out the awards and I shake their hands and I'm thinking, I hope they never ask me an intelligent question because I just wouldn't know how to answer it. But it just goes to prove and, you know, my 16 year old son is going through his GCSEs at the moment, and there was so much pressure on the youngsters. The youngsters, I sound like an old guy. There's so much pressure these days, and really, you know, no one's ever asked me what I got in my GCSEs. No one's ever asked me what my degree is.

Scott Russell [00:52:46]:

No one's ever no one's ever done it. So, you know, it's not the end of the world if, you know, those exam results aren't as good as what you thought they will be. And, you know, please don't tell me. And you hear these horror stories of depression and even worse that these youngsters go through now because their exams aren't what they should be. And that's a pretty sad state of affairs. So you know what? Smile. You know, there are you're brilliant. Whatever you wanna do, there there's there's a career for you.

Scott Russell [00:53:17]:

There's a fact you know, there's you you you're just a brilliant human being. And I think the takeaway is, you know, just just be pleased with what you've got, I suppose.

Tim Hughes [00:53:25]:

Yeah. So so, Scott, so what are you riding at the moment?

Scott Russell [00:53:29]:

A motorcycle.

Tim Hughes [00:53:31]:

Yeah. What

Scott Russell [00:53:32]:

song? She got where do you wanna start? So I'm into electric bikes. I've got I've got I'm really loving an electric bike. And on Sunday, actually, I leave to I'm gonna ride a electric bike all the way to the South Of France. So that's why I'm riding, and, my girlfriend ride riding these bikes. And, and the most I've ridden so far is 60 kilometers in a day. So I'm not quite sure how long it's gonna take, but maybe a couple of weeks. I I don't know. If I get bored, I'm gonna put it on that thing.

Scott Russell [00:53:59]:

But in answer to your question, I have a a Royal Enfield, six fifty GT, which is a stripped down cafe racer, which I absolutely love. It's a cool bike, far cooler than me, and the other one is an r nine t, which is a BMW, sort of, more of a touring GS. And my love for cars is is equally the same as my love for motorcycles as well.

Adam Gray [00:54:21]:

Fantastic. Fantastic. Also, you've got your your your Tesla wrapped. And and and that that's that's an interesting concept just because we need to we need to close out. That's an that's an interesting concept, because, Tesla, you having this car that's done a 20,000 miles, I think you said, and you decide

Scott Russell [00:54:39]:

16,000 miles now. Yeah. Absolutely. I just

Adam Gray [00:54:41]:

have it wrapped in some new wheels so it looks all nice and and spangly and, you know, I wonder if I can do another another 20,000 in it. It's unfortunate, isn't it? Because everything that that company now stands for is everything that you don't stand for in terms of, you know, as a as a person. So it's it's kind of yeah. Might have things have changed.

Scott Russell [00:55:05]:

Yeah. I mean, I've I've owned that car. I bought that back in 2019. So I think years since Yeah. Yeah. Concept was, Andy, is that, you know, this I wanted to challenge this this misconception that you should change your car when it gets to a hundred thousand miles, and now it's time to get rid of it. And I'm thinking, well, these electric motors can do a million miles. They're a motor.

Scott Russell [00:55:25]:

There's no wear and tear on it.

Tim Hughes [00:55:26]:

Yeah. There's no moving parts.

Scott Russell [00:55:28]:

There's no moving parts at all. And so you think to yourself, well, hold on a minute. If what if Tesla could do a million miles? So I thought but the problem being is is that the car isn't that well screwed together, let me test it. And, so but, you know, bits fall off it and the paintwork's not very good as well. So I just thought, I'm just gonna wrap it, and then I'm gonna put some new wheels on it, and I'm gonna and I've given it a lease of life, and I and I love it. And I'm I'm over the moon with it. And, it's my daily driver, and, it's good fun. And I I'm not precious, about that car, although it's a beautiful car, and I'm very proud to own it.

Scott Russell [00:56:01]:

Yeah. It's, it's, it's just challenging that normal day. We go back to what I said before. I'm gonna always challenge the norm as long as I breath in my body. I'm not gonna accept the status quo. I think I can do it better.

Adam Gray [00:56:15]:

Fantastic. So, Scott, thank you so much for joining us. Absolutely brilliant. Thank you to everybody in the audience, and, of course, the the the panel. If you would like to come on as a as a guest on the Digital Download, please scan the QR code. And and for that, we're always interested in hearing interesting stories from interesting people. So, until next week, thank you all very much indeed, and have a great weekend, a great long weekend if you're in The UK, everybody. So, bye bye.

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